Ironclad
Ironclad started as a joint venture between me and Ben. We were both working in affiliate email marketing, and had used software given to us by another company, and worked with their network of offers, and had our arms around what the industry was doing. At some point, we said to ourselves, we can do this on our own. We were paying a huge percentage of what we made back to the network just to use their software, and I was certain we could build our own for cheaper.